Franchise
OPEN YOUROWN STUDIO
Studio Vela is expanding across Australia. If you're driven, community-minded and looking for a premium wellness business, we'd like to hear from you.
The opportunity
A BUSINESSBUILT TO
move.
Reformer Pilates is one of the fastest growing categories in Australian fitness — and Studio Vela was designed for it. Our studios combine instructor-led classes with self-guided sessions and infrared sauna recovery, so members train on their schedule and stay longer.
For owners, that means efficient staffing, extended trading hours and a premium brand that members are proud to belong to. We're actively seeking partners across NSW, QLD and beyond.
A proven model
Instructor-led classes plus self-guided access — a dual revenue model that keeps studios trading beyond peak hours.
Turnkey systems
Site selection, fit-out, equipment, booking software, marketing and launch campaign — delivered end to end.
Full training
No fitness industry background required. We train you and your team on operations, instruction standards and member experience.
Ongoing support
Continued coaching on performance, retention and growth, backed by a national brand and shared marketing.
How it works
From enquiry to opening.
Enquire
Send through your details and preferred region.
Discovery call
We walk you through the model, investment and expectations.
Territory review
We assess site availability and demand in your area.
Approval & build
Fit-out, training and launch — with our team beside you.
Register your interest
Let's talk territory.
Tell us where you'd like to open and a little about your background. Our development team reviews every enquiry and will be in touch to arrange a confidential discovery call.
Frequently asked.
01Do I need experience to join Studio Vela?+
Not at all. Our classes are suitable for all levels, and our team will guide you through everything to ensure you feel comfortable from day one.
02What's the difference between instructor-led and self-guided sessions?+
Instructor-led classes are run by our coaches, while self-guided sessions allow you to train at your own pace using guided programs within the studio.
03How do memberships work?+
We offer flexible membership options based on how often you want to train, with access to both classes and self-guided sessions depending on your plan.
04Is the infrared sauna included in my membership?+
Yes. Infrared sauna recovery is included with every Studio Vela membership — simply book a sauna slot alongside your class or self-guided session.
05Can I open a Studio Vela in my area?+
We're actively expanding and looking for the right partners. Reach out to our team to check availability in your desired location.
06Do I need fitness industry experience to become a franchisee?+
No prior experience is required. We provide full training, systems and ongoing support to help you successfully launch and operate your studio.